Of course simple HTML is incapable of holding information on the back end, but mix a bit of perl, php, coldfusion, or [enter language here] and the amount of info you can track/store is limited only by your imagination and programming ability.mnewell said:
The functionality, in both user-experience and back-end tracking, that Flash offers far exceeds what a normal HTML page provides. You'd be amazed at what they can track in a Flash ad.
Plus you gotta have Flash (or some sort of rich media) when you are building a site for a movie. Especially a movie like Lemony Snickets...
If any of you guys need Flash work done, you should talk to tl1ks. That guy is amazing at web design.