$269 is a good price for a brand new 10gb ipod. I got mine off the apple.com website with student discount for $269. apple has free shipping too. apple also has refurbs for good prices too....but i don't know what generation those are. they might not be the touch controls. another alternative is the dell mp3 player. i saw one in person the other day and it isn't that bad. i think it was somewhere around $249 or less at dell.com.