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http://www.wired.com/news/technology/0,70154-0.html?tw=wn_index_7


The company [Nike] has teamed up with contact lens maker Bausch and Lomb to create performance-enhancing contact lenses called MaxSight. They're a tinted version of daily disposal lenses for athletes that reduce glare and improve visual acuity.

They block nearly all the sun's damaging UVA and UVB rays just like sunglasses, but their optics can also give athletic performance a boost.

"I think they're spectacular," says optometrist David McBride, who sells Maxsight at his clinic in Portland. He wears the grey-green version to improve his golf game, and estimates he has fit a dozen of his patients with MaxSight, most of whom have never worn contact lenses before. "I expect they will become very popular come spring."

The lenses come in amber for sports like baseball and tennis where the wearer must separate fast moving objects from the background, and grey-green for sports like golf, where the background environment is what’s visually important. Both colors filter out a significant amount of overall light, but they also sharpen and improve contrast, so they have a brightening effect, says Alan Reichow, who invented the lenses and is a sports vision consultant for Nike.

The amber lenses also turn the wearer's eye's an unsettling shade of red. But when Nike asked players if they'd like to create a version that created less of an evil eye, the answer was an overwhelming "no."

"They felt it gave them a more intimidating look," Reichow said, "and thus an edge over the competition."

The lenses make objects appear sharper by eliminating 90 percent of blue light -- the primary component in "visual noise." Then, in a process Nike calls "light architecture," MaxSight manipulates the brightness and hue of the remaining light transmitted through the lens. The result is improvement of visual acuity. The seams on baseballs are sharper, images in shadows are more clear, and every blade of grass has definition.

"There is a dramatic 'wow’ effect when you put them on," says Reichow.

The FDA approved MaxSight in April 2005, and they were available to the public through Bausch and Lomb in late August. They cost about $60 for a six-month supply and are available through 2,500 specialists nationwide. Nike expects that number to double in the next three months.

But before you trade in your favorite shades for a pair of MaxSight lenses, keep in mind that MaxSight’s tint won’t protect the whites of the eyes or the eyelids from UV damage. A nighttime version is reportedly in the works, but the current tints are designed for outdoor, daylight use only.

And while an intimidating red-eyed glare is not such a bad thing when you are staring down your opponent on the field, you’re bound to strike fear in the hearts of strangers if you put them on to walk the dog.
 

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:rolleyes most of us are not good enough riders too use 50% of the performance of normal contacts much less Type R contacts:redflip
 

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Thanks for the follow-up on this Jeff. I remember seeing the story last year but they hadn't gotten FDA approval (or maybe they waiting on various sports organizations to approve their use).

That's pretty cheap for a 6 month supply. My regular contacts cost more than that. I might check to see if I can get some just to have for track events and other rides.
 

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I wonder if they will help in the snow?
 

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richardlpalmer said:
Thanks for the follow-up on this Jeff. I remember seeing the story last year but they hadn't gotten FDA approval (or maybe they waiting on various sports organizations to approve their use).

That's pretty cheap for a 6 month supply. My regular contacts cost more than that. I might check to see if I can get some just to have for track events and other rides.
I'm betting you have an astigamism and a special prescription - so that price quoted is always the bottom. My usual contacts are about twice that much for a 6mo supply :down
 

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Smokin_Joe said:
:rolleyes most of us are not good enough riders too use 50% of the performance of normal contacts much less Type R contacts:redflip
I do, don't you? :p


I kid, I kid.. Tho remember, need and want are two VERY different things.
 

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Method said:
I'm betting you have an astigamism and a special prescription - so that price quoted is always the bottom. My usual contacts are about twice that much for a 6mo supply :down
You're probably right. But I'm sure I don't have an "astigamism". :redflip

Method said:
:basil ...need and want are two VERY different things.
You speak sooth!
 

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Discussion Starter · #13 ·
Method said:
I'm betting you have an astigamism and a special prescription - so that price quoted is always the bottom. My usual contacts are about twice that much for a 6mo supply :down
i've got normal B&L daily disposables, these cost very nearly the same... :eek
 

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I dont even need my eye sight corrected. But i would be tempted to get a neutral pair of these to wear in place of sun glasses. Just for the benefits of improved peripheral vision, and a more natural eye movement. All teh benefits of sunglasses, none of the draw backs. Id be all over it.
 
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